Supradyn Expert Launch: Targeted Nutritional Support for Evolving Consumer Health Needs

Consumers are increasingly seeking nutritional solutions that address specific health requirements rather than relying solely on one-size-fits-all supplementation. This shift reflects a growing awareness of how targeted nutrients can support energy metabolism, bone health, immune function, and muscle performance, areas that are particularly relevant for people managing demanding lifestyles, recovery, or age-related needs.

In response to these evolving expectations, our team at Bayer has introduced the Supradyn Expert range in Italy. The new range is designed to complement traditional multivitamins by offering ingredient-led formulations that allow individuals to tailor their supplementation to medically relevant needs:

• Magnesium to support muscle function, reduce fatigue, and contribute to normal energy metabolism
• Vitamin D with Vitamin K and Calcium to help maintain bone strength and support musculoskeletal health
• Vitamin C to reinforce immune defense and aid in recovery from physical and mental stress

These formulations are developed to optimize nutrient absorption and bioavailability, helping ensure that consumers receive clinically meaningful levels of key micronutrients. This is particularly important for populations at risk of deficiencies, including individuals with limited sun exposure, increased physical demands, or dietary gaps.

With more than six decades of experience in energy-focused supplementation, the Supradyn portfolio continues to evolve toward personalized, need-based nutrition. The Expert range aims to give consumers and healthcare professionals additional options to address specific wellness goals while maintaining the foundational support of multivitamin use.